We’ve all heard the expression a picture is worth a thousand words, so what’s a video worth? It’s an interesting question … More
Category: Uncategorized
The role of music in storytelling
Before the days of barely enjoying a movie on your phone with headphones on, there was no colour and no … More
The Stigma of Age in the Workplace
How an effective knowledge transfer system can help fight ageism.
Why Brands Should Go Long on Long-Form Video Content.
Most Important: Differentiate your brand by giving your long-form content a unique voice. With short-form ads and videos you are fighting a very brief visual battle with your competitors. With long-form you can tell a compelling story and get your audience to engage with what your product and brand stands for. Leaving a lasting impression, which is super important for brand recall.
The beginning of the beginning for digital marketing. Is Augmented & Virtual reality the future?
Digital marketing continues to innovate and move at the same pace as the consumer, actively if not almost competitively. Standing out from the crowd to get noticed has become increasingly aggressive over the last few years. Hello search engine optimisation, hello social media and now hello the ever-popular video content.
Role of storytelling in the future of payments – In conversation with Marketing Director, Laurel Wolfe.
As part of Ekstasy’s : Brave Marketeer Series we met Marketing Director Laurel Wolfe to ask her opinion on the … More
Define innovation?
Well there are several definitions of innovation. But in a highly competitive sales environment where several brands are fighting for … More
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