Digital marketing continues to innovate and move at the same pace as the consumer, actively if not almost competitively. Standing out from the crowd to get noticed has become increasingly aggressive over the last few years. Hello search engine optimisation, hello social media and now hello the ever-popular video content.
Role of storytelling in the future of payments – In conversation with Marketing Director, Laurel Wolfe.
As part of Ekstasy’s : Brave Marketeer Series we met Marketing Director Laurel Wolfe to ask her opinion on the importance of storytelling in the future of Payments industry, and… Read more Role of storytelling in the future of payments – In conversation with Marketing Director, Laurel Wolfe. →
Well there are several definitions of innovation. But in a highly competitive sales environment where several brands are fighting for the same cake, I found James Osborne’s definition, refreshing and… Read more Define innovation? →