As part of Ekstasy’s : Brave Marketeer Series we met Marketing Director Laurel Wolfe to ask her opinion on the importance of storytelling in the future of Payments industry, and… Read more Role of storytelling in the future of payments – In conversation with Marketing Director, Laurel Wolfe. →
To benefit most from this article I want you to think of yourself as a startup founder for the duration of the read. I studied Zero to One a book… Read more Take your Marketing Strategy from “Zero to One” : Lessons from Paypal founder Peter Thiel’s book. →
As a marketeer you make a very crucial decision each year on the day you finalise your annual budgets for marketing and media spend. So that you have hedged your… Read more Should a Marketeer Hedge her bets on Creative Evolution or Creative Revolution? →
It is sometimes difficult to give every human being a voice or what you will call “true individual representation” during his/her lifetime. So what we tend to do is… Read more The Individuality Conundrum: Brands Need Their Own Unique Voice →
“Our experience of reality is constrained by our biology” but the effectiveness of your brand’s marketing campaigns should not be constrained by metrics but liberated by the power of creative content.… Read more How can your brand increase its influence on the ‘umwelt’ of your customer? →
Your products and services are and should only be extensions of your individual passion and belief system. Every time your customers interact with your brand they should feel as if… Read more H2H – The need to Humanise B2B Marketing. →
With the proliferation of online and social media every business whether small or big has an opportunity to engage with their customers. It is that much easier to let your… Read more Case Study Videos – getting closer to your customer →
Well there are several definitions of innovation. But in a highly competitive sales environment where several brands are fighting for the same cake, I found James Osborne’s definition, refreshing and… Read more Define innovation? →
