Most Important: Differentiate your brand by giving your long-form content a unique voice. With short-form ads and videos you are fighting a very brief visual battle with your competitors. With long-form you can tell a compelling story and get your audience to engage with what your product and brand stands for. Leaving a lasting impression, which is super important for brand recall.
Digital marketing continues to innovate and move at the same pace as the consumer, actively if not almost competitively. Standing out from the crowd to get noticed has become increasingly aggressive over the last few years. Hello search engine optimisation, hello social media and now hello the ever-popular video content.
For mother’s day I thought I’d write about how the representation of mothers has changed in advertising. It’s a very interesting topic and I’ll cover how the representation of women… Read more The representation of Mothers in advertising →
Interesting phrase right? It seems like two words that should never go together, but they do. Like getting a dish that’s the perfect combination of sweet and sour. What brought… Read more What are Anti-Ads? →
I never intended for this to be an article, it was just a question I was thinking about. It seems using film cameras is becoming more popular, and why? Is… Read more Why use film in 2020? →
Ahh it’s that time of year again everybody, can you feel it? Overpriced bouquets of roses being bought, people are frantically trying to get a reservation at any restaurant they… Read more Top 11 Valentine’s day ads →
Things in this world are constantly evolving and changing with advertising being no exception. What I’ve been wondering recently is what will be the next thing to revolutionise the industry… Read more Is the future of advertising VR, AR and MR? →
My first article of 2020, no pressure right? During my break over christmas I wanted to get a head start on my new years resolution of writing more. So I… Read more Top 11 ads of 2019 →
With new ideas and creatives coming into the industry all the time, advertising is constantly changing and evolving, It seems like the skys the limit, which in a sense it… Read more The things you should never do in advertising. →
This is a question I’ve wondered for a while, well ever since I first posted to be honest. When you compare the number of views to the number of likes… Read more Why is it harder to engage people on LinkedIn? →