Right now, I see a lot of mistakes being made by car manufacturers who are being forced into the electric revolution and are advertising their new electric cars in an obsolete way like they have been selling their petroleum hungry cars for over 100 years. The same applies to insurance and banking companies wanting to launch cool digital products. They forget to strategise and rebuild their communication around the true purpose of their brand and products. Maybe they do not know what that is and need to regroup and find one. This is a fantastic financial opportunity to capitalise on, which will also do good for society. Why not re-think your advertising strategies and develop the new age of advertising for the purpose driven market of today and the future.
The representation of Mothers in advertising
For mother’s day I thought I’d write about how the representation of mothers has changed in advertising. It’s a very…
What are Anti-Ads?
Interesting phrase right? It seems like two words that should never go together, but they do. Like getting a dish…
Why use film in 2020?
I never intended for this to be an article, it was just a question I was thinking about. It seems…
Top 11 Valentine’s day ads
Ahh it’s that time of year again everybody, can you feel it? Overpriced bouquets of roses being bought, people are…
Is the future of advertising VR, AR and MR?
Things in this world are constantly evolving and changing with advertising being no exception. What I’ve been wondering recently is…
Top 11 ads of 2019
My first article of 2020, no pressure right? During my break over christmas I wanted to get a head start…
The things you should never do in advertising.
With new ideas and creatives coming into the industry all the time, advertising is constantly changing and evolving, It seems…
Why is it harder to engage people on LinkedIn?
This is a question I’ve wondered for a while, well ever since I first posted to be honest. When you…
Are TV Ads still worth it?
That’s a debatable question, but you know what’s not? Advertising is everywhere. Literally everywhere, try to go from one place…