Right now, I see a lot of mistakes being made by car manufacturers who are being forced into the electric revolution and are advertising their new electric cars in an obsolete way like they have been selling their petroleum hungry cars for over 100 years. The same applies to insurance and banking companies wanting to launch cool digital products. They forget to strategise and rebuild their communication around the true purpose of their brand and products. Maybe they do not know what that is and need to regroup and find one. This is a fantastic financial opportunity to capitalise on, which will also do good for society. Why not re-think your advertising strategies and develop the new age of advertising for the purpose driven market of today and the future.
Best & Worst Travel Marketing Campaigns
It’s approaching the holiday season. Exciting times for everybody to take some time to themselves. Hopefully to travel to wherever…
Top 4 Fintech Marketing Campaigns
Fintech or financial technology is an innovational and forward way of thinking that competes with the traditional financial methods of…
Weird and Controversial Marketing Campaigns
There’s something innately fascinating about the weird and wonderful. Whether it spooks and shocks us or it draws us in…
Fashion Marketing Campaigns
With the approach and arrival of the fashion season, I would like to take some time to shed some light…
What is nostalgia marketing?
Google dictionary describes nostalgia as ‘a sentimental longing or wistful affection for a period in the past.’ Nostalgia evokes a…
Advertising that Shaped Culture
Over the years there have been iconic advertising campaigns. These campaigns have shaped the advertising world but have also helped…
Advertising with Love Island
Some quality trash TV that seems to be sweeping the nation is Love Island. I feel with every returning season,…
Athletes in Advertising
The 2021 Tokyo, Japan Olympics are here. Now so far (Tuesday 27th July), team GB have managed to win 4…
The world is returning to normal : so are ads!
Let’s go back to normal! We just celebrated ‘Freedom Day’ last Monday. You’ve had a week to go into nightclubs…
Rick and Morty in advertising
Rick and Morty is an animated series that follows a scientist Grandfather and his Grandson as they go on a…