There’s something innately fascinating about the weird and wonderful. Whether it spooks and shocks us or it draws us in … More
With the approach and arrival of the fashion season, I would like to take some time to shed some light … More
Google dictionary describes nostalgia as ‘a sentimental longing or wistful affection for a period in the past.’ Nostalgia evokes a … More
Over the years there have been iconic advertising campaigns. These campaigns have shaped the advertising world but have also helped … More
Some quality trash TV that seems to be sweeping the nation is Love Island. I feel with every returning season, … More
The 2021 Tokyo, Japan Olympics are here. Now so far (Tuesday 27th July), team GB have managed to win 4 … More
Rick and Morty is an animated series that follows a scientist Grandfather and his Grandson as they go on a … More
With so many new advertising and marketing strategies over saturating the market, what are some of the interesting and new … More
Going back just a few years the average menu at a restaurant would only have one or maybe two options for a vegetarian. Now there are whole chains that offer a completely vegan menu. The plant-based market is predicted to increase from £559 million in 2016 to £658 million in 2021.
Right now, I see a lot of mistakes being made by car manufacturers who are being forced into the electric revolution and are advertising their new electric cars in an obsolete way like they have been selling their petroleum hungry cars for over 100 years. The same applies to insurance and banking companies wanting to launch cool digital products. They forget to strategise and rebuild their communication around the true purpose of their brand and products. Maybe they do not know what that is and need to regroup and find one. This is a fantastic financial opportunity to capitalise on, which will also do good for society. Why not re-think your advertising strategies and develop the new age of advertising for the purpose driven market of today and the future.