As part of Ekstasy’s : Brave Marketeer Series we met Marketing Director Laurel Wolfe to ask her opinion on the importance of storytelling in the future of Payments industry, and… Read more Role of storytelling in the future of payments – In conversation with Marketing Director, Laurel Wolfe. →
To benefit most from this article I want you to think of yourself as a startup founder for the duration of the read. I studied Zero to One a book… Read more Take your Marketing Strategy from “Zero to One” : Lessons from Paypal founder Peter Thiel’s book. →
As a marketeer you make a very crucial decision each year on the day you finalise your annual budgets for marketing and media spend. So that you have hedged your… Read more Should a Marketeer Hedge her bets on Creative Evolution or Creative Revolution? →
