To benefit most from this article I want you to think of yourself as a startup founder for the duration … More
Tag: Mike Saraswat
Should a Marketeer Hedge her bets on Creative Evolution or Creative Revolution?
As a marketeer you make a very crucial decision each year on the day you finalise your annual budgets for … More
The Individuality Conundrum: Brands Need Their Own Unique Voice
It is sometimes difficult to give every human being a voice or what you will call “true individual representation” … More
How can your brand increase its influence on the ‘umwelt’ of your customer?
“Our experience of reality is constrained by our biology” but the effectiveness of your brand’s marketing campaigns should not be constrained … More
H2H – The need to Humanise B2B Marketing.
Your products and services are and should only be extensions of your individual passion and belief system. Every time your … More
Define innovation?
Well there are several definitions of innovation. But in a highly competitive sales environment where several brands are fighting for … More
How to put Relationship Marketing into practice?
Relationship marketing is a vague concept, which becomes clear only when put into practice. Purely because building a relationship is the … More