Take your Marketing Strategy from “Zero to One” : Lessons from Paypal founder Peter Thiel’s book.

To benefit most from this article I want you to think of yourself as a startup founder for the duration … More

Should a Marketeer Hedge her bets on Creative Evolution or Creative Revolution?

As a marketeer you make a very crucial decision each year on the day you finalise your annual budgets for … More

It is sometimes difficult to give every human being a voice or what you will call “true individual representation” … More

“Our experience of reality is constrained by our biology” but the effectiveness of your brand’s marketing campaigns should not be constrained … More

Your products and services are and should only be extensions of your individual passion and belief system. Every time your … More

Well there are several definitions of innovation. But in a highly competitive sales environment where several brands are fighting for … More

Relationship marketing is a vague concept, which becomes clear only when put into practice. Purely because building a relationship is the … More