How has advertising changed?

The point of advertising has always been to sell, and advertising has been around since people were trying to sell.…

Why Brands Should Go Long on Long-Form Video Content.

Most Important: Differentiate your brand by giving your long-form content a unique voice. With short-form ads and videos you are fighting a very brief visual battle with your competitors. With long-form you can tell a compelling story and get your audience to engage with what your product and brand stands for. Leaving a lasting impression, which is super important for brand recall.