That’s a debatable question, but you know what’s not? Advertising is everywhere. Literally everywhere, try to go from one place to another without getting sold to and I guarantee you… Read more Are TV Ads still worth it? →
The point of advertising has always been to sell, and advertising has been around since people were trying to sell. So by this logic, one would think all advertising is… Read more How has advertising changed? →
We’ve all heard the expression a picture is worth a thousand words, so what’s a video worth? It’s an interesting question as when you look at a photo your mind wonders… Read more If a picture is worth a 1000 words, whats a video worth? →
Before the days of barely enjoying a movie on your phone with headphones on, there was no colour and no sound. I know right, a movie without music, a terrible… Read more The role of music in storytelling →
How an effective knowledge transfer system can help fight ageism.
Most Important: Differentiate your brand by giving your long-form content a unique voice. With short-form ads and videos you are fighting a very brief visual battle with your competitors. With long-form you can tell a compelling story and get your audience to engage with what your product and brand stands for. Leaving a lasting impression, which is super important for brand recall.
Digital marketing continues to innovate and move at the same pace as the consumer, actively if not almost competitively. Standing out from the crowd to get noticed has become increasingly aggressive over the last few years. Hello search engine optimisation, hello social media and now hello the ever-popular video content.
Role of storytelling in the future of payments – In conversation with Marketing Director, Laurel Wolfe.
As part of Ekstasy’s : Brave Marketeer Series we met Marketing Director Laurel Wolfe to ask her opinion on the importance of storytelling in the future of Payments industry, and… Read more Role of storytelling in the future of payments – In conversation with Marketing Director, Laurel Wolfe. →