Is this the new Snapchat? Founded by Alexis Barreyat this new social media platform for networking and photo sharing has blown up in France. Will it take the social media world by storm? Well the French love it, so why can’t we? With a 4.7 rating on Apple’s app store, where you are able to download the app to your IOS device. It comes in languages English, and French.
The app’s aim and purpose is to offer a network, where users can share and connect with friends, with what, they claim on their app store description, is ‘an authentic moment’ at random intervals throughout the day. The camera is slightly different to the app’s competition. The camera takes a photo of what is in the front camera but also a selfie to further display to your friend’s what you are up to. You can share publicly or just with friends to see what other people are doing. You can comment on posts and also use emojis. There is also a map feature which allows you to see where your friends are taking their pictures. They claim that the app challenges your creativity, it’s real and has no filters, they say it won’t get you famous like the other social media platforms. Apparently the app’s name is pronounced “BiRil” like B-real.
Alexis is french himself, based in central Paris. This can explain the app’s success in its native country. He has worked for Worm as a video producer between Jan and July 2018. He also worked for GoPro as media production March 2016 and December 2017.
I decided to try and see what the app was like so I downloaded it to my IPhone 12 myself.
It’s almost a digital scrapbook of photos and memories that you can share with friends or the world. You don’t follow people, you just connect with contacts and friends.
So it’s easy to use and very similar to snapchat in its format. It’s not like Instagram, it’s not to become Instagram famous or have an amazing blog. It’s almost a digital scrapbook of photos and memories that you can share with friends or the world. You don’t follow people, you just connect with contacts and friends. I think the concept is cool. In the screenshots of me using the app, in the back camera, you can see my office’s water tank as well as a nice selfie of myself. It’s slightly unusual but really does empathise that feeling of being real and authentic. On the main page there is an option to see just your friends, while there is also a discovery option where you can connect with people from all over the world. The map option is good and the app itself is easy to use, and the simple colour and app aesthetic is likeable and simple. Apart from that, the app itself is slightly boring. The concept, although different, is kind of repetitive after the fifth or sixth go. But I do only have one friend there so far, so maybe I need to make some more friends and such. Overall a super exciting concept and maybe soon BeReal will be as, if not more popular in the UK.
Written by Stewart Russell-Moya
BRAVE MARKETEER 