Purpose Driven Advertising

Why purpose driven brands must advertise differently?

Right now, I see a lot of mistakes being made by car manufacturers who are being forced into the electric revolution and are advertising their new electric cars in an obsolete way like they have been selling their petroleum hungry cars for over 100 years. The same applies to insurance and banking companies wanting to launch cool digital products. They forget to strategise and rebuild their communication around the true purpose of their brand and products. Maybe they do not know what that is and need to regroup and find one. This is a fantastic financial opportunity to capitalise on, which will also do good for society. Why not re-think your advertising strategies and develop the new age of advertising for the purpose driven market of today and the future.

What are Anti-Ads?

Interesting phrase right? It seems like two words that should never go together, but they do. Like getting a dish … More

Top 11 ads of 2019

My first article of 2020, no pressure right? During my break over christmas I wanted to get a head start … More