Something you may not know about me is I’m a big fan of the horror genre, and if you’ve read … More
Tag: Marketing
Is TV dead? Long live the robots!
Before the digital boom of the late 2000s TV advertisement was deemed the most integral way of advertising a product … More
Celebrities in Advertising
Celebrities in advertising is nothing new. In the early 1900s, Mark Twain had co-branded pens, and the baseball player Ty … More
2021 Marketing Trends…so far!
With so many new advertising and marketing strategies over saturating the market, what are some of the interesting and new … More
Plant-based Advertising
Going back just a few years the average menu at a restaurant would only have one or maybe two options for a vegetarian. Now there are whole chains that offer a completely vegan menu. The plant-based market is predicted to increase from £559 million in 2016 to £658 million in 2021.
Should a Marketeer Hedge her bets on Creative Evolution or Creative Revolution?
As a marketeer you make a very crucial decision each year on the day you finalise your annual budgets for … More
The Individuality Conundrum: Brands Need Their Own Unique Voice
It is sometimes difficult to give every human being a voice or what you will call “true individual representation” … More
How can your brand increase its influence on the ‘umwelt’ of your customer?
“Our experience of reality is constrained by our biology” but the effectiveness of your brand’s marketing campaigns should not be constrained … More
Define innovation?
Well there are several definitions of innovation. But in a highly competitive sales environment where several brands are fighting for … More
BRAVE MARKETEER 