A week on from Italy winning the 2021 Euros and England losing, is it too soon? I think it is … More
Horror in Advertising
Something you may not know about me is I’m a big fan of the horror genre, and if you’ve read … More
Is TV dead? Long live the robots!
Before the digital boom of the late 2000s TV advertisement was deemed the most integral way of advertising a product … More
Celebrities in Advertising
Celebrities in advertising is nothing new. In the early 1900s, Mark Twain had co-branded pens, and the baseball player Ty … More
Is this the new Snapchat? Founded by Alexis Barreyat this new social media platform for networking and photo sharing has blown up in France. Will it take the social media world by storm?
Going back just a few years the average menu at a restaurant would only have one or maybe two options for a vegetarian. Now there are whole chains that offer a completely vegan menu. The plant-based market is predicted to increase from £559 million in 2016 to £658 million in 2021.
Why purpose driven brands must advertise differently?
Right now, I see a lot of mistakes being made by car manufacturers who are being forced into the electric revolution and are advertising their new electric cars in an obsolete way like they have been selling their petroleum hungry cars for over 100 years. The same applies to insurance and banking companies wanting to launch cool digital products. They forget to strategise and rebuild their communication around the true purpose of their brand and products. Maybe they do not know what that is and need to regroup and find one. This is a fantastic financial opportunity to capitalise on, which will also do good for society. Why not re-think your advertising strategies and develop the new age of advertising for the purpose driven market of today and the future.
Take your Marketing Strategy from “Zero to One” : Lessons from Paypal founder Peter Thiel’s book.
To benefit most from this article I want you to think of yourself as a startup founder for the duration … More
Should a Marketeer Hedge her bets on Creative Evolution or Creative Revolution?
As a marketeer you make a very crucial decision each year on the day you finalise your annual budgets for … More
The Individuality Conundrum: Brands Need Their Own Unique Voice
It is sometimes difficult to give every human being a voice or what you will call “true individual representation” … More