Is TV dead? Long live the robots!

Before the digital boom of the late 2000s TV advertisement was deemed the most integral way of advertising a product … More

Celebrities in Advertising

Celebrities in advertising is nothing new. In the early 1900s, Mark Twain had co-branded pens, and the baseball player Ty … More

2021 Marketing Trends…so far!

With so many new advertising and marketing strategies over saturating the market, what are some of the interesting and new … More

Annoying Opera singers? Sexy dino professors? Virtual Godzilla sized rappers? Edible Hotels?

What is a PR stunt? Standing for Public Relations and stunt being defined by Whikapedia as an unusual and difficult … More

Plant-based Advertising

Going back just a few years the average menu at a restaurant would only have one or maybe two options for a vegetarian. Now there are whole chains that offer a completely vegan menu. The plant-based market is predicted to increase from £559 million in 2016 to £658 million in 2021.

Coke : Why are we so addicted to it?

Coca-Cola, the drink originally intended for medicinal purposes and introduced back in 1886. 134 years ago! Having 10 spin off flavours that followed it, the brand has grown into the $200 billion dollar net worth it has today.

Why Brands Should Go Long on Long-Form Video Content.

Most Important: Differentiate your brand by giving your long-form content a unique voice. With short-form ads and videos you are fighting a very brief visual battle with your competitors. With long-form you can tell a compelling story and get your audience to engage with what your product and brand stands for. Leaving a lasting impression, which is super important for brand recall.