Most Important: Differentiate your brand by giving your long-form content a unique voice. With short-form ads and videos you are fighting a very brief visual battle with your competitors. With long-form you can tell a compelling story and get your audience to engage with what your product and brand stands for. Leaving a lasting impression, which is super important for brand recall.
To benefit most from this article I want you to think of yourself as a startup founder for the duration of the read. I studied Zero to One a book… Read more Take your Marketing Strategy from “Zero to One” : Lessons from Paypal founder Peter Thiel’s book. →
As a marketeer you make a very crucial decision each year on the day you finalise your annual budgets for marketing and media spend. So that you have hedged your… Read more Should a Marketeer Hedge her bets on Creative Evolution or Creative Revolution? →
It is sometimes difficult to give every human being a voice or what you will call “true individual representation” during his/her lifetime. So what we tend to do is… Read more The Individuality Conundrum: Brands Need Their Own Unique Voice →
“Our experience of reality is constrained by our biology” but the effectiveness of your brand’s marketing campaigns should not be constrained by metrics but liberated by the power of creative content.… Read more How can your brand increase its influence on the ‘umwelt’ of your customer? →