What is an effective way of selling a product? Well the answer to that question has changed overtime. Here we … More
Most Important: Differentiate your brand by giving your long-form content a unique voice. With short-form ads and videos you are fighting a very brief visual battle with your competitors. With long-form you can tell a compelling story and get your audience to engage with what your product and brand stands for. Leaving a lasting impression, which is super important for brand recall.
To benefit most from this article I want you to think of yourself as a startup founder for the duration … More
As a marketeer you make a very crucial decision each year on the day you finalise your annual budgets for … More
It is sometimes difficult to give every human being a voice or what you will call “true individual representation” … More
“Our experience of reality is constrained by our biology” but the effectiveness of your brand’s marketing campaigns should not be constrained … More