How an effective knowledge transfer system can help fight ageism.
Why Brands Should Go Long on Long-Form Video Content.
Most Important: Differentiate your brand by giving your long-form content a unique voice. With short-form ads and videos you are fighting a very brief visual battle with your competitors. With long-form you can tell a compelling story and get your audience to engage with what your product and brand stands for. Leaving a lasting impression, which is super important for brand recall.
The beginning of the beginning for digital marketing. Is Augmented & Virtual reality the future?
Digital marketing continues to innovate and move at the same pace as the consumer, actively if not almost competitively. Standing out from the crowd to get noticed has become increasingly aggressive over the last few years. Hello search engine optimisation, hello social media and now hello the ever-popular video content.
Role of storytelling in the future of payments – In conversation with Marketing Director, Laurel Wolfe.
As part of Ekstasy’s : Brave Marketeer Series we met Marketing Director Laurel Wolfe to ask her opinion on the…
Take your Marketing Strategy from “Zero to One” : Lessons from Paypal founder Peter Thiel’s book.
To benefit most from this article I want you to think of yourself as a startup founder for the duration…
Should a Marketeer Hedge her bets on Creative Evolution or Creative Revolution?
As a marketeer you make a very crucial decision each year on the day you finalise your annual budgets for…
The Individuality Conundrum: Brands Need Their Own Unique Voice
It is sometimes difficult to give every human being a voice or what you will call “true individual representation”…
How can your brand increase its influence on the ‘umwelt’ of your customer?
“Our experience of reality is constrained by our biology” but the effectiveness of your brand’s marketing campaigns should not be constrained…
H2H – The need to Humanise B2B Marketing.
Your products and services are and should only be extensions of your individual passion and belief system. Every time your…
Case Study Videos – getting closer to your customer
With the proliferation of online and social media every business whether small or big has an opportunity to engage with…
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