Category: www.ekstasy.co

Define innovation?

February 16, 2012 Leave a Comment

Well there are several definitions of innovation. But in a highly competitive sales environment where several brands are fighting for the same cake, I found James Osborne’s definition, refreshing and… Read more Define innovation? →

How to put Relationship Marketing into practice?

November 7, 2011 Leave a Comment

Relationship marketing is a vague concept, which becomes clear only when put into practice. Purely because building a relationship is the primary goal or should be the primary goal of every… Read more How to put Relationship Marketing into practice? →