What is nostalgia marketing?

Google dictionary describes nostalgia as ‘a sentimental longing or wistful affection for a period in the past.’ Nostalgia evokes a … More

Is TV dead? Long live the robots!

Before the digital boom of the late 2000s TV advertisement was deemed the most integral way of advertising a product … More

With so many new advertising and marketing strategies over saturating the market, what are some of the interesting and new … More