Coca-Cola, the drink originally intended for medicinal purposes and introduced back in 1886. 134 years ago! Having 10 spin off flavours that followed it, the brand has grown into the $200 billion dollar net worth it has today.
H2H – The need to Humanise B2B Marketing.
Your products and services are and should only be extensions of your individual passion and belief system. Every time your … More
Well there are several definitions of innovation. But in a highly competitive sales environment where several brands are fighting for … More
How to put Relationship Marketing into practice?
Relationship marketing is a vague concept, which becomes clear only when put into practice. Purely because building a relationship is the … More