Most Important: Differentiate your brand by giving your long-form content a unique voice. With short-form ads and videos you are fighting a very brief visual battle with your competitors. With long-form you can tell a compelling story and get your audience to engage with what your product and brand stands for. Leaving a lasting impression, which is super important for brand recall.
To benefit most from this article I want you to think of yourself as a startup founder for the duration of the read. I studied Zero to One a book… Read more Take your Marketing Strategy from “Zero to One” : Lessons from Paypal founder Peter Thiel’s book. →