Most Important: Differentiate your brand by giving your long-form content a unique voice. With short-form ads and videos you are fighting a very brief visual battle with your competitors. With long-form you can tell a compelling story and get your audience to engage with what your product and brand stands for. Leaving a lasting impression, which is super important for brand recall.
As a marketeer you make a very crucial decision each year on the day you finalise your annual budgets for marketing and media spend. So that you have hedged your… Read more Should a Marketeer Hedge her bets on Creative Evolution or Creative Revolution? →
It is sometimes difficult to give every human being a voice or what you will call “true individual representation” during his/her lifetime. So what we tend to do is… Read more The Individuality Conundrum: Brands Need Their Own Unique Voice →