Most Important: Differentiate your brand by giving your long-form content a unique voice. With short-form ads and videos you are fighting a very brief visual battle with your competitors. With long-form you can tell a compelling story and get your audience to engage with what your product and brand stands for. Leaving a lasting impression, which is super important for brand recall.
“Our experience of reality is constrained by our biology” but the effectiveness of your brand’s marketing campaigns should not be constrained by metrics but liberated by the power of creative content.… Read more How can your brand increase its influence on the ‘umwelt’ of your customer? →
Relationship marketing is a vague concept, which becomes clear only when put into practice. Purely because building a relationship is the primary goal or should be the primary goal of every… Read more How to put Relationship Marketing into practice? →