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• Define innovation? February 16, 2012
  Well there are several definitions of innovation. But in a highly competitive sales environment where several brands are fighting for the same cake, I found James Osborne’s definition, refreshing and one that made absolute sense. James is the Director of Innergy, which is a unique blend of consultancy, training, recruitment and other key HR and [...]
• Law firms need short films (videos) on their website and blogs February 9, 2012
  If you are a senior partner within a law firm or responsible for marketing, you are having to think of different ways of increasing your firms visibility, competitiveness and new business. You might even be wondering how to increase or to manage your firms’s national, continental or global reputation. There are various tricks available at your disposal but a […]
• How to put Relationship Marketing into practice? November 7, 2011
  Relationship marketing is a vague concept, which becomes clear only when put into practice. Purely because building a relationship is the primary goal or should be the primary goal of every business endeavour at every stage of its interaction with its customer. You should clearly not aim to just get an impulsive buy from your client [...]
• Video Marketing July 14, 2011
  For a long time now, online content marketing has been considered an important tool for businesses to get their message across to customers. The methods used for content marketing include, articles, blog posts, email marketing and viral marketing. However there is another method than can be extremely powerful and that is Video Marketing. Apart from [...]
• Improve Google ranking of your company using – VIDEO July 14, 2011
  As an advertising medium, online video is becoming one of the most effective methods of promotion. The amount of time being spent on video online by customers is on the rise. Videos provide two important benefits – Engagement and Involvement. If your video content is engaging then it would be more involving for customers. For [...]