For a long time now, online content marketing has been considered an important tool for businesses to get their message across to customers. The methods used for content marketing include, articles, blog posts, email marketing and viral marketing. However there is another method than can be extremely powerful and that is Video Marketing. Apart from Google’s online video search engine – You Tube, have become influential means of looking for information about a product or a service. Videos can prove to be means of attracting audiences that don’t necessarily read an article or look through blogs. B2C campaigns via video have proved to be very successful. For e.g. the Nike ‘Write the future campaign’ was viewed 21 million times on Youtube.
But video marketing is not just relevant for FMCG brands, but also in the B2B industry. Success stories, client testimonials, product benefit videos, training videos, clips of speaker opportunities at seminars – all of these are effective elements that can be converted into 2 to 5 minutes video segments. It’s more likely that a potential customer would watch a 2 to 5 minute segment rather than sit through an hour long presentation. Video marketing is also essential especially from an SEO perspective. And now that Google is including video, as a key element to sponsored search; having a video on a B2B website is all the more important.
Once your video is ready, make sure that the video helps in promoting your business:
Make your video search friendly
Video content should be in line with your SEO strategy. If possible use truncated versions of the same video under different titles and descriptions. Include targeted keywords both short tail and long tail.
Activate your video content
Distribution of your video is essential and this can be done in various ways. Youtube of course, would be the first place where you would want to place the video. Apart from Youtube there are other channels like Vimeo, LiveVideo, Digg etc. who offer the means of video sharing. Needless to say the video would need to be incorporated into the website. But one thing to remember is that videos can increase the page download times so it is essential to optimise the video to avoid this from happening. Promote the video through social media, newsletters and through blogs. You can also use the video in seminars, during exhibitions and in a client presentation.
Videos are fantastic marketing tools but they cannot replace a sound marketing strategy. It should enhance the existing content marketing strategy to create higher involvement with customers.
If you would like to know more about how video marketing can help you, contact Ekstasy on firstname.lastname@example.org