Improve Google ranking of your company using – VIDEO
As an advertising medium, online video is becoming one of the most effective methods of promotion. The amount of time being spent on video online by customers is on the rise. Videos provide two important benefits – Engagement and Involvement. If your video content is engaging then it would be more involving for customers. For e.g. testimonial videos that creatively show the benefit of using a product or service can immediately get a buy-in from the customer. A corporate video that tells a story creates a bigger impact on the minds of customers, than whole lot of text or a still photograph gallery.
In the online media space premium video content has been recognized as a high involvement opportunity than banners. Addition of premium video content has allowed publishers to bring in higher revenues.
But it is relatively unknown that having engaging video content on your site can actually improve your Google page ranking.
Online video that is engaging and involving not only benefits the customers but Google tends to like websites that have videos, especially Youtube videos. This is because a company who has included video in the website would have gone to considerable trouble in creating one for consumer consumption. Google likes that and would reward the business accordingly with a higher ranking.
What Google likes even more is when websites use their video and share it. You tube allows you to create a title for the video, ad a description, use tags or keywords so that the video can be found easily. If the keywords used are similar to the keywords of the business and the words used in the title and description are relevant to the keywords being searched in Google then Google business listing would rank higher in the search results. Needless to say for this to be effective the video content should also be optimised to match the keywords being used for the Google search. A professional online video development company would be able to make sure that the content is relevant.
This is good news especially for local businesses and for businesses with similar offering. This would provide them with another means of differentiation.
Any company that utilizes this opportunity will have the benefit as there are not a lot of businesses who are aware of this.
As a business if you have not considered using video for promotion and for improving Google ranking, it’s time you did. Contact us for more information on info@ekstasy.co
